General Discussion
Build-up of formaldehyde fumes being released from the clothing. The event awakened our Fax Lists sense of responsibility. Employees of the organization got headaches from poor ventilation and harmful fumes from new clothing. Patagonia communicates openly and honestly about it. And the company shows how it handles it. It Fax Lists was the first sign on the wall for the cotton production and processing by the clothing producer at the time. Patagonia's Attitude The story continues with the company's previous attitude towards raw materials for clothing production: Years before […], no one at Patagonia thought about the need to stop Fax Lists using conventional cotto. Cotton had a reputation as being a natural and healthy alternative to synthetic Fax Lists fabrics. What could be bad about something that started out as a plant? The company went along with the idea that cotton was a natural and healthy alternative to synthetics. That turned out not to be true: A few years later, we commissioned an independent assessment of the environmental impacts of the fibers most commonly Fax Lists used in clothes, including cotton. We learned that conventional cotton fields—while comprising only 2.5 percent of the Fax Lists world's cultivated land—used 22.5 percent of chemical insecticides and 10 percent of pesticides used in agriculture. With this example, the company shows that it has progressive insight. Fax Lists Cotton production is polluting and especially in view of the ubiquitous use of pesticides, bad for nature. That is why the organization describes that in the mid-90s it converted its entire clothing line to organic cotton. That was not without a Fax Lists struggle: The decision to drop conventional cotton caused a quiet revolt throughout the ranks, which was understandable as Fax Lists we had to create our own organic cotton supply chain. Patagonia communicates openly about mistakes made and about advancing insight. This has a positive effect on the image of the organization.
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