Carefully plan your boards As 97% of Pinterest Phone Number List searches are unbranded, your brand’s boards can help reach new Pinners interested in specific topics or learning specific things. For example, Oreo’s boards include Pins with inspiration for Phone Number List upcoming seasonal holidays — like its Spooky Sweet Halloween board and Holidays with Oreo board — as well as recipe ideas, like its Oreo Cupcakes and Oreo Cookie Balls board. In other Phone Number List words, the brand skillfully mixes useful, engaging and inspiring content boards with Phone Number List boards that are more promotional: Oreos Pinterest Board seasonal pins and recipe ideas And Aveeno has boards for their own products, like Aveeno Body and Sun Care boards: Aveeno product Pinterest boards But the brand also has other boards.
Like the Earth Day board that includes Pins Phone Number List indirectly showcasing the brand while showing an understanding of what their audience values and supports. Aveeno Earth Day Pinterest board 5. Optimize your Pins for SEO Pinterest is a search engine, so make sure your business’s Pins are easy to find in a search! Include keywords in your Phone Number List Pins’ descriptions, on boards and in hashtags. Rich Pins, designed to pin new content from your business’s website while avoiding duplicate content will also boost your brand’s Pinterest SEO. Find more SEO tips — and the top 100 Pinterest keywords— in this article. 6. Try out different Pinterest ads Another effective way to market your business on Pinterest is with ads.
Pinterest allows advertisers to target ads around Phone Number List keywords, interests, location, age and other metrics and categories. And detailed audience targeting lets advertisers reach specific groups of Pinterest users, including: People who have visited your website. People who have engaged with your Pins. People who have engaged with similar Phone Number List content on the platform. A custom list, such as your newsletter subscribers. From video ads to collections to promoted Pins, there is a range of ad types available on Pinterest. Learn everything you Phone Number List need to know about Pinterest advertising here. Track the metrics A successful Phone Number List Pinterest marketing strategy is data-driven. In other words, tracking, measuring and analyzing key Pinterest metrics and audience behavior helps social media managers see what content performs best and what content is a little less engaging.