Responsibility is seen very clearly in how the profile of the CMO has changed in recent years, in how he has had to begin to show knowledge and skills in new areas and also in how some companies have begun to modify the organization chart . Not only have they had to start assuming new responsibilities, but also in some companies they have already eliminated their CMO to put in his place an interdisciplinary professional with a usa phone list directly linked to growth. CMOs have to usa phone list on roles and responsibilities related to growth, but how they do it and exactly what they do in this area varies depending on who you talk to, as a joint study by The CMO Council and Deloitte. How do they impact growth? Thus, many continue to use what have traditionally been their strongest weapons in terms of growth. What they already know how to do and what they have always done in terms of marketing strategy is what has become the key in terms of growth as well. 82% of those surveyed indicate that their work in brand development and storytelling is their main way of impacting the growth of the company.
Added to these professionals are those who work in communication and consumer engagement (75%), those who work in a better media-mix (65%), those who position better strategies for reaching the product market (62%) and those who that focus on the consumer usa phone list strategy (50%). As the percentages show, the data are usa phone list exclusive. Working in one field usa phone list not imply stopping working in another and marketers use several of these points in their contribution to improving the position of the company. what is considered growth Although it seems increasingly clear that senior marketing managers have to work to position the brand and the company in positions of growth, what is not so clear and what they do not seem to agree on is what is considered growth and what is important in this area. What is considered important varies from company to company, but it is also different depending on the position held.
What marketers consider important is not exactly what those in charge of the company at a more general level believe is decisive in terms of growth. Thus, growth is an impact on income for 95% of managers and for 70% of marketers. This is the usa phone list where they seem to agree the most. In the following there are certain divergences between what matters for some and what matters for others. Thus, 51% in general consider that the impact has to be made in the usa phone list margin, while this is only important for 20% of the CMOs, and 49% see it in market share, while only 32% of CMOs consider it important. Conversely, the assessment made of brand valuation and consumer acquisition is different. 32% of CMOs believe that the impact has to be on brand equity, but this only achieves 21% overall. With consumer acquisition, the difference is 26% of CMOs versus 23% of managers.